We are seeking a highly creative, results-driven, and proactive Senior Digital Marketing Expert to lead and execute our digital marketing strategies. The ideal candidate will possess a deep understanding of paid advertising on Meta (Facebook, Instagram) and Google platforms, with a proven track record of consistently delivering strong ROI. A commitment to continuous improvement is essential.
- Strategic Development:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on customer acquisition, engagement, and retention.
- Paid Campaign Management:
- Design, set up, and manage high-performing paid campaigns across Meta (Facebook, Instagram) and Google Ads platforms.
- Conduct in-depth keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
- Monitor campaign performance daily, making real-time adjustments and optimizations to budgets, bids, and targeting.
- A/B test various ad creatives, landing pages, and campaign elements to continuously improve results.
- Performance Optimization & Analysis:
- Consistently track, analyze, and report on key digital marketing metrics (e.g., ROI, CPA, ROAS, CTR, conversion rates).
- Utilize analytics tools (e.g., Google Analytics, Meta Ads Manager, Google Ads) to derive actionable insights.
- Proactively identify areas for improvement and implement data-driven optimizations to enhance campaign efficiency and effectiveness.
- Gather feedback from sales and other relevant teams to inform and refine marketing strategies.
- Market & Competitor Analysis:
- Conduct ongoing research into market trends, industry best practices, and emerging digital marketing technologies.
- Monitor competitor activities and advertising strategies to identify opportunities and maintain a competitive edge.
- Develop and implement proactive strategies to respond to market shifts and competitive pressures.
- Creativity & Innovation:
- Bring new ideas to campaigns and explore experimental techniques to increase reach and engagement.
- Problem Solving & Adaptability:
- Demonstrate a strong ability to identify and overcome digital marketing challenges, finding creative solutions to complex problems.
- Maintain a high level of consistency in campaign performance and results, even amidst changing market conditions.
- Collaboration & Communication:
- Collaborate effectively with cross-functional teams, including content creators, sales, and product development, to ensure integrated marketing efforts.
- Clearly communicate campaign performance, insights, and recommendations to stakeholders.
